What it means in plain language
BAR is the rate most consumers see first - and the rate parity contracts hold you to. BAR-by-day-of-week (BAR1, BAR2, etc.) creates fences that move with demand without breaking parity. A poorly managed BAR is the fastest way to leak margin to OTAs while losing direct bookings.
How BAR fits in the bigger picture
BAR doesn't live alone - it sits inside the Pricing & Rate Strategy category and connects to 3 closely related concepts most working revenue managers track in the same breath. Pair this definition with the related terms below to build a working mental model - definitions in isolation are easy to memorize and easy to misuse.
Related terms you should also know
Each of these is one click away - start with whichever you don't already use daily: