What it means in plain language
Channel mix is the single biggest lever on net ADR. A 70/30 direct-to-OTA mix can be more profitable than a 90/10 mix at a higher gross ADR - depending on commission structure and acquisition cost. Track net ADR by channel monthly. The leak is rarely where you think.
How Channel Mix fits in the bigger picture
Channel Mix doesn't live alone - it sits inside the Distribution & Channels category and connects to 3 closely related concepts most working revenue managers track in the same breath. Pair this definition with the related terms below to build a working mental model - definitions in isolation are easy to memorize and easy to misuse.
Related terms you should also know
Each of these is one click away - start with whichever you don't already use daily: