What it means in plain language
Direct bookings carry zero distribution cost beyond payment processing - making net ADR 15-25% higher than OTA bookings at the same gross rate. The catch: you have to earn them. A direct booking strategy stacks loyalty perks, member rates, AdWords brand defense, and metasearch parity to win the click.
How Direct Booking fits in the bigger picture
Direct Booking doesn't live alone - it sits inside the Distribution & Channels category and connects to 3 closely related concepts most working revenue managers track in the same breath. Pair this definition with the related terms below to build a working mental model - definitions in isolation are easy to memorize and easy to misuse.
Related terms you should also know
Each of these is one click away - start with whichever you don't already use daily: