What it means in plain language
FIT is the mainstream transient leisure segment - the highest-yielding, most-targeted business for resorts, urban boutiques, and destination hotels. They book early, stay longer, and spend on F&B and amenities. Watch FIT pace closely; a softening here is a softening of the leisure market, not just your hotel.
How FIT fits in the bigger picture
FIT doesn't live alone - it sits inside the Operations & Roles category and connects to 3 closely related concepts most working revenue managers track in the same breath. Pair this definition with the related terms below to build a working mental model - definitions in isolation are easy to memorize and easy to misuse.
Related terms you should also know
Each of these is one click away - start with whichever you don't already use daily: