What it means in plain language
RevPAR is what revenue managers chase. GOPPAR is what owners actually care about. A property can grow RevPAR while GOPPAR stays flat - rising labor and amenity costs eating the lift. Every rate decision should pass a GOPPAR sniff test, not just a RevPAR one.
How GOPPAR fits in the bigger picture
GOPPAR doesn't live alone - it sits inside the Metrics & KPIs category and connects to 3 closely related concepts most working revenue managers track in the same breath. Pair this definition with the related terms below to build a working mental model - definitions in isolation are easy to memorize and easy to misuse.
Related terms you should also know
Each of these is one click away - start with whichever you don't already use daily: