What it means in plain language
RevPAR is the single most-watched number in hotel revenue management. It rolls ADR and occupancy into one comparable metric, making it perfect for benchmarking against the comp set, prior year, and budget. The catch: RevPAR ignores cost. Two hotels with identical RevPAR can have radically different GOPPAR.
How RevPAR fits in the bigger picture
RevPAR doesn't live alone - it sits inside the Metrics & KPIs category and connects to 3 closely related concepts most working revenue managers track in the same breath. Pair this definition with the related terms below to build a working mental model - definitions in isolation are easy to memorize and easy to misuse.
Related terms you should also know
Each of these is one click away - start with whichever you don't already use daily: