What it means in plain language
Pickup answers 'how much business did we add this week for that night?' Tracked over rolling 7- and 30-day windows, it tells you whether demand is accelerating or stalling. Decompose by segment to see which business is converting - group, transient, OTA, direct. The shape of pickup matters as much as the volume.
How Pickup fits in the bigger picture
Pickup doesn't live alone - it sits inside the Forecasting & Demand category and connects to 3 closely related concepts most working revenue managers track in the same breath. Pair this definition with the related terms below to build a working mental model - definitions in isolation are easy to memorize and easy to misuse.
Related terms you should also know
Each of these is one click away - start with whichever you don't already use daily: